Voici quelques articles dont la pertinence/l’intérêt m’ont marqué au cours des dernières 24H. Faites-en bon usage ! 🙂
- MSNBC.com Buys Hyperlocal Startup EveryBlock | paidContent – MSNBC Interactive is making a hyperlocal push, with the purchase of EveryBlock, which offers updates culled from public records—like 911 dispatches—and news sources in 15 cities. Financial terms of the deal were not disclosed, but likely in the low single digit millions. Until last month the startup—run by Washingtonpost.com veteran Adrian Holovaty (pictured left)—was supported by a two year, $1.1 million grant from the Knight Foundation.It’s the second purchase of a hyperlocal news startup by a big media company this summer. In June, AOL (NYSE: TWX) bought Patch Media, which operates five hyperlocal sites.
- Behind the music: The real reason why the major labels love Spotify – In Sweden, where Spotify has been running the longest, Magnus Uggla – well-established since the late 70s – has withdrawn his music from the service. On his blog he said that, after six months on the site he’d earned « what a mediocre busker could earn in a day ». Regarding his record label, Sony Music, he says « after suing the shit out of Pirate Bay, they’re acting just like them by not paying the artists ». When he found out that Sony had 5.8% equity in Spotify he wrote: « I would rather be raped by Pirate Bay than fucked up the ass by (Sony boss) Hasse Breitholtz and Sony Music and will remove all of my songs from Spotify pending an honest service. »
- Comscore Study Shows Internet Advertising More Effective Than TV For Packaged Goods – (via @xdamman) – Over the course of twelve weeks, online ad campaigns with an average reach of 40 percent of their target segment successfully grew retail sales of the advertised brands by an average of 9 percent. This compares to an average lift of 8 percent for TV advertisingThe study looked at advertising campaigns for product categories that included: « cereal, cookie mixes, pizza, juice drinks, snack bars, pasta, tea, deodorants and toothpaste. »This is bad news for TV advertising because Internet advertising is so much less expensive, and it is slightly more effective as shown in this study (9 per cent versus 8 per cent lift.)
What the study doesn’t appear to show is how much online advertising was done, and the formats of the advertising.This will mean a lot more advertising heading from TV to online advertising because of the ability to track the ads, and also to save large amounts of money. This will accelerate the revenue decline at TV stations.
- Directory: 100 technology experts on Twitter – Oserais-je parler de « Bible » ? Il s’agit en tout cas d’un des répertoires les plus utiles si vous souhaitez tout tout tout savoir sur l’actu high-tech. Comptez des journées de 48h pour (essayer de) suivre les pérégrinations de ces « gourous », pour l’essentiel anglophones.
- Agrégé, clanique : les entreprises doivent s’adapter au prochain web (via @quinze) – Dans le futur, les réseaux sociaux cesseront d’être simplement un des visages de l’Internet et deviendront Internet lui-même. C’est la conclusion d’un rapport* de Yomego, une agence de médias sociaux. Jean-François Renaud, associé et fondateur d’Adviso, pousse l’analyse un peu plus loin. Contacté par L’Atelier, il convient que « les sites web traditionnels intègrent de plus en plus une part sociale ». Et ce pourrait n’être qu’une étape vers un Internet entièrement basé sur les réseaux sociaux et leurs fonctions.
- Huffington Post and Facebook Go “Social News,” With Connect on Steroids – “We are looking at HuffPost Social News like a ‘digital water cooler,’ because we see news going in that direction,” said Huffington Post Editor-in-Chief and Co-founder Arianna Huffington, in an interview with me this weekend. “We did this, because we are interested in real identities having real conversations about news.”(…)
(…)“HuffPost Social News finds your Facebook friends who are also reading HuffPost and links you together on our site so you can dive deeper into the stories you like best,” wrote Huffington in a blog post to readers of her site, which you can read in its entirely below. “The explosive growth of online social networking has fundamentally changed our relationship with news. It’s no longer something we passively take in.”