Les bons liens de la veille ( 18 août au 24 août )

Voici quelques articles dont la pertinence/l’intérêt m’ont marqué au cours des derniers jours. Faites-en bon usage ! 🙂

  • Personal brands vs. corporate brands: Who are the real superstars? (via @owyang ) – It’s always interesting to see when superstars emerge out of existing brands. And it is fascinating to watch when they choose to leave for something new.
  • TableSurfing: You’ll never eat alone again … (via @TheAfter) – Tablesurfing is a bit like Couchsurfing, but then with tables…
  • Kazaa founder Kevin Bermeister turns music piracy fighter – A few short years ago, Kevin Bermeister was the music industry’s public enemy number one, pursued by lawyers and private investigators over his file sharing business Kazaa. Now Mr Bermeister, who paid out a reported $150 million in a 2005 legal settlement with the majors, has created a new weapon against music piracy that could make him the industry’s new best friend.Called Copyrouter, it is technology that detects when a user is trying to download a copyright-infringing version of a song from a peer-to-peer file sharing network, and replaces it with a legitimate – paid – version. The user is asked before the download if they agree to pay for the copyright-protected version through their next monthly ISP bill.
  • 10 Really Tangible Ways To Measure Social Media Success | Microgeist (via @jeanlucr ) – This isn’t a number some may say not even tangible, but you won’t get anywhere unless you’ve actually defined some processes that can be measured. A lot of people are just going on these sites, putting up a profile and waiting for something to happen. Having an outline and plan of action is a sign of success, it shows that you have at least a basic understanding of social media and some of its components. This is your first benchmark. It is also important to realize that these plans are not static and require constant appraisal for effectiveness.
  • Twitter Launches a Geolocation API (via @jeffjarvis) – We’re gearing up to launch a new feature which makes Twitter truly location-aware. A new API will allow developers to add latitude and longitude to any tweet. Folks will need to activate this new feature by choice because it will be off by default and the exact location data won’t be stored for an extended period of time. However, if people do opt-in to sharing location on a tweet-by-tweet basis, compelling context will be added to each burst of information.
  • PayPal enters agreement with mobile credit card transaction company – Transaction Wireless, a mobile commerce payment and marketing company, has announced an agreement with PayPal™ to power the company’s wCharge Credit Card Terminal by Transaction Wireless™, allowing small merchants to accept credit card payments virtually anywhere, securely and conveniently using only a mobile phone and a PayPal account.
  • At its peak, the conversation about Michael Jackson’s death proceeded at a rate of 78 tweets/second (via @Digidave) – Detecting Sadness in 140 Characters: Sentiment Analysis and Mourning Michael Jackson on TwitterUsers tweeting about Jackson’s death tend to use far more words associated with negative emotions than are found in ‘everyday’ tweets.
    Roughly 3/4 of tweets about Jackson’s death that use the word “sad” actually express sadness, suggesting that sentiment analysis based on word usage is fairly accurate.
    That said, there is extensive disagreement between human coders about the emotional content of tweets, even for emotions that we might expect would be clear (like sadness).
    Tweets expressing personal, emotional sadness about the Jackson’s death showed strong agreement among coders while commentary on the auxiliary social effects of Jackson’s death showed strong disagreement.
    We argue that this pattern in the “understandability” of certain types of communication across Twitter is due to the way the platform structures the expression of its users.
  • Digital music sales will nearly equal CD sales by the end of 2010. (PC Magazine) – CD purchases made up 65 percent of all music sold in the first half of 2009, while paid digital downloads came in at 35 percent. In 2007, downloads accounted for 20 percent of music purchases. That jumped to 30 percent in 2008. iTunes, The Apple-owned music store, now accounts for 25 percent of music units sold, according to Tuesday data from the NPD Group.
  • Comment des demandeuses d’emploi deviennent expertes en veille économique internationale ( via @EGlobale)
  • Demand Media prend une participation dans CoverItLive, monétisation en vue ! – Les outils sociaux développés par Demand Media dans sa suite « Pluck » vont progressivement être intégrés à CoverItLive et des solutions « Entreprises » vont également être développées.

Les bons liens de la veille- 17 août 2009

Voici quelques articles dont la pertinence/l’intérêt m’ont marqué au cours des dernières 24H. Faites-en bon usage ! 🙂

  • MSNBC.com Buys Hyperlocal Startup EveryBlock | paidContent – MSNBC Interactive is making a hyperlocal push, with the purchase of EveryBlock, which offers updates culled from public records—like 911 dispatches—and news sources in 15 cities. Financial terms of the deal were not disclosed, but likely in the low single digit millions. Until last month the startup—run by Washingtonpost.com veteran Adrian Holovaty (pictured left)—was supported by a two year, $1.1 million grant from the Knight Foundation.It’s the second purchase of a hyperlocal news startup by a big media company this summer. In June, AOL (NYSE: TWX) bought Patch Media, which operates five hyperlocal sites.
  • Behind the music: The real reason why the major labels love Spotify – In Sweden, where Spotify has been running the longest, Magnus Uggla – well-established since the late 70s – has withdrawn his music from the service. On his blog he said that, after six months on the site he’d earned « what a mediocre busker could earn in a day ». Regarding his record label, Sony Music, he says « after suing the shit out of Pirate Bay, they’re acting just like them by not paying the artists ». When he found out that Sony had 5.8% equity in Spotify he wrote: « I would rather be raped by Pirate Bay than fucked up the ass by (Sony boss) Hasse Breitholtz and Sony Music and will remove all of my songs from Spotify pending an honest service. »
  • Comscore Study Shows Internet Advertising More Effective Than TV For Packaged Goods – (via @xdamman) – Over the course of twelve weeks, online ad campaigns with an average reach of 40 percent of their target segment successfully grew retail sales of the advertised brands by an average of 9 percent. This compares to an average lift of 8 percent for TV advertisingThe study looked at advertising campaigns for product categories that included: « cereal, cookie mixes, pizza, juice drinks, snack bars, pasta, tea, deodorants and toothpaste. »This is bad news for TV advertising because Internet advertising is so much less expensive, and it is slightly more effective as shown in this study (9 per cent versus 8 per cent lift.)
    What the study doesn’t appear to show is how much online advertising was done, and the formats of the advertising.This will mean a lot more advertising heading from TV to online advertising because of the ability to track the ads, and also to save large amounts of money. This will accelerate the revenue decline at TV stations.
  • Directory: 100 technology experts on Twitter – Oserais-je parler de « Bible » ? Il s’agit en tout cas d’un des répertoires les plus utiles si vous souhaitez tout tout tout savoir sur l’actu high-tech. Comptez des journées de 48h pour (essayer de) suivre les pérégrinations de ces « gourous », pour l’essentiel anglophones.
  • Agrégé, clanique : les entreprises doivent s’adapter au prochain web (via @quinze) – Dans le futur, les réseaux sociaux cesseront d’être simplement un des visages de l’Internet et deviendront Internet lui-même. C’est la conclusion d’un rapport* de Yomego, une agence de médias sociaux. Jean-François Renaud, associé et fondateur d’Adviso, pousse l’analyse un peu plus loin. Contacté par L’Atelier, il convient que « les sites web traditionnels intègrent de plus en plus une part sociale ». Et ce pourrait n’être qu’une étape vers un Internet entièrement basé sur les réseaux sociaux et leurs fonctions.
  • Huffington Post and Facebook Go “Social News,” With Connect on Steroids – “We are looking at HuffPost Social News like a ‘digital water cooler,’ because we see news going in that direction,” said Huffington Post Editor-in-Chief and Co-founder Arianna Huffington, in an interview with me this weekend. “We did this, because we are interested in real identities having real conversations about news.”(…)
    (…)“HuffPost Social News finds your Facebook friends who are also reading HuffPost and links you together on our site so you can dive deeper into the stories you like best,” wrote Huffington in a blog post to readers of her site, which you can read in its entirely below. “The explosive growth of online social networking has fundamentally changed our relationship with news. It’s no longer something we passively take in.”